In GrupoIdex each month translates into a significant number of new challenges and challenges in which we work actively from all our departments, and that we end up transforming into projects that become reality. May was full of many of these proposals that come to our office and are the perfect opportunity to demonstrate our professional potential.
During the last weeks we have been immersed in the organization of an important event: the premiere of “Disco, Ibiza, Locomia”. It is a film in which we go back in time, to the 80’s, and that allows us to know everything that was behind the famous Spanish music group “Locomía”, characterized by big fans and an extravagant costumes.
The premiere brought together well-known personalities of the national scene, along with the actors and actresses, including Blanca Suárez. Also present were the original members of the group. All of them went to the photocall and enjoyed the premiere of this film, which is already in theaters.
We also presented the audiovisual piece for El Pozo “Uno más de la familia”, in which we talked about all the products that concentrate the values and uniqueness of the main brand. The objective was to identify each of these products with a member of the same family based on the target’s age, lifestyle, tastes and hobbies, and even personality, showing that they are all different from each other, but together they make the best team.
In this way, the ElPozo brands have become another member of this great family.
Grupoidex was also present at “Smart Strategies for B2B and B2C”. An event on Innovation, AI and Ecommerce, organized by WIM Group Company and Shoppify, with the collaboration of GrupoIdex, Oct8one, Shopping feed, Sequra, Webimpacto, D2C eCommerce and Fotografía Ecommerce. More than 120 representatives from different sectors, including CEO’s and directors of marketing, export or commercial areas, as well as experts from all over the province of Alicante, analyzed and discussed the new social reality of the paradigm shift brought about by artificial intelligence, as well as the latest trends in the sector.
And, to end the month, we worked with Paprimur in a process of rebranding, development and design of its website. The new website highlights the quality of its products, safety, trust and proximity, reflecting the company’s principles. Paprimur is distinguished by the perfection and precision in the production of paprika and spices, values that, from this new change, are communicated in a clear and effective way.
