During these last months we have worked on several projects with ElPozo Alimentación. Each one of them has been different from the previous one, with different needs and a different message, which has marked new challenges that we have faced with the enthusiasm and excitement that any work, together with a great idea, means for us.
The latest of these has been the launch of the ElPozo King Upp product campaign. This is its freshest and most daring brand, aimed at a young public that stands out for its desire to enjoy itself. This translates into what they have called #ActitudKING, the concept on which it is built as a true independent love brand, although it remains faithful to the brand’s own seal of quality.
Thus, and under the claim “Prepare and Reign”, our main task was the development of a musical piece, from the idea, writing and locution of the lyrics of the song in our studio, to the production of the video clip, which was starred by the targer and the product itself.