There are many ways to communicate, but only some are truly influential. It is not enough to be creative, to be witty, to make an impact that is forgotten minutes later.
Brands should aspire to something more: Relevance. To benefit from a strategic approach to their communication that, beyond its initial impact, is capable of changing or consolidating perceptions. To establish strong emotional connections that lead to real results in various aspects of the business.
Brands should aspire to something more: Relevance. To benefit from a strategic approach to their communication that, beyond its initial impact, is capable of changing or consolidating perceptions. To establish strong emotional connections that lead to real results in various aspects of the business.
To achieve this, we have our own working methodology.
Our methodology:
The “4Rs”.
We analyse the potential Relevance of each brand and proposed communication initiative from 4 different perspectives:
Relevance
to the World.
Relevance
to the Brand
Audiences.
Relevance
to the Brand.
Relevance
to the Format.
Influence as a mission.
BRANDS
RELEVANT BRANDS
INFLUENTIAL BRANDS