Pikolinos, the footwear company based in the city of Elche, is immersed in the 40th anniversary of its creation. An important milestone, which also marks the 50th anniversary of Juan Perán, founder of the brand, as an entrepreneur.
To celebrate both events they counted on the GrupoIdex team, who set as a premise that both the creative idea and the organization itself were at the current level of the company, present in 60 countries on five continents, and to transmit the evolution of the professional career of its founder.
In this way, we were in charge, first, of transforming the Martínez Valero stadium and turning it into the ideal setting for this unforgettable event. The next step was to give shape and meaning to a transmedia event that combined different disciplines such as dance, covering the most characteristic styles of each of the four decades of the company’s existence; music; audiovisual material created for this purpose; entertainment; and humor. The latter was provided by the renowned comedian Carlos Latre, who took on the challenge of presenting and conducting the event.
Thanks to all these elements, we were able to create an emotional atmosphere and a welcoming environment that was enjoyed by all attendees.