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BRIEF
Surprising the audience is challenging after 30 years since the first edition of the Azorín novel award. A mission that, from Grupoidex, we have interiorized and for which comes into play all the potential of the human and technological team, being reflected in the creative process of the event.
IDEA
Through the claim “The character that became an author” we began a journey to explain that Azorín was “the” character of his autobiographical first works, which highlights the blurred line that separated José Martínez Ruiz from Antonio Azorín. Through this thread we managed to offer one more insight into the author by offering a tribute to his wonderful narrative world, who managed to break with the conventional past to create a character who ended up becoming the author himself.
