Branding
BRIEF
The Bombon Boss coffe chain placed its trust in us to carry out several actions. On the one hand, they wanted to promote their lunch and dinner service. On the other hand, they wanted to promote their new products. All this was captured in a single campaign that was born under the claim “Eat like Boss rules”.
IDEA
Based on this claim, we worked on the naming of their two new products, we developed different graphics that are already visible in all their coffe and we made six audiovisual pills.
In this way, we have managed to place Bombon Boss in the top of mind of the consumer as a brand of “smart choice” coffee shops.
