CAMBIAR SIN CAMBIAR.

BRIEF

At Grupoidex, we have always championed a business model characterized by nurturing and evolving brands without sacrificing their essence, what makes them unique, different from all the others. A strategic path aimed at helping them achieve significance both within their industry and in society at large.

We were faced with the challenge of making this working philosophy visible, making it understandable, appealing, and recognizable to audiences outside the communication realm.

IDEA

“Cambiar sin Cambiar” a podcast presented by the journalist and host Juan Ramón Lucas, which refrains from discussing Grupoidex in favor of discussing the spirit it upholds. A spirit shared by each of the program’s guests: personalities such as chef Susi Díaz, writer María Dueñas, comedian Leo Harlem, chef José Andrés, showman Carlos Latre, actor Luís Zahera, athlete Almudena Cid, Father Ángel, and actress Vanesa Romero.

Professionals who, despite extraordinarily diverse backgrounds, share a transcendental element: having known how to evolve, achieving true relevance in their field, and always remaining true to their essence. This ability can serve as a valuable guide and catalyst for brands to consider when shaping their future and moving forward without abandoning who they are.