Branding
BRIEF
Cantabria Labs is a leading laboratory in dermatological prescription with presence in more than 80 countries and subsidiaries in China, Italy, Morocco and Portugal. With entrepreneurship, innovation, proximity and ethics as fundamental elements, Cantabria Labs was looking for a way to value its activity in the commercial, corporate and social fields.
IDEA
To approach the communication of the brand from an integral perspective capable of making the core values of Cantabria Labs visible through different supports, messages and resources. Initiatives that will add value to a progressively solid and relevant central speech for its different audiences.
Communicating based on the dermatological solutions proposed by Cantabria Labs has been quite a challenge. Ensuring that the voice of the different brands with which we have worked lives up to the achievements achieved by the laboratory professionals is not an easy task. But we have reached it.
Like the complete rebranding of the Endocare brand on the occasion of its 20th anniversary: a true reference in dermal regeneration and the fight against skin aging. Or the campaigns we have developed for Endocare and All Skin.
An indispensable part of the comprehensive communication program that we developed for Cantabria Labs involved the approach and development of audiovisual formats that would help make visible its multiple collaborations with foundations and projects to support the most disadvantaged under the motto “Close to be Far”. These are just some of them.
“CLOSE TO GO FAR”
A CSR campaign that represents the spirit of commitment and closeness of Cantabria Labs both with the people around it and with those who need it most.
