CENTRAL LECHERA ASTURIANA.

BRIEF

Positioned currently as one of the most recognized and valued brands in the Spanish market, Central Lechera Asturiana has made its commitment to quality, sustainability, and animal welfare a key factor in its success. However, in recent years, there has been a gradual decline in milk consumption, driven by the presence of seemingly healthier alternatives or the non-recommendation by doctors.

In this context, we were presented with the need to develop a podcast that would reaffirm to the consumer their decision to consume milk, providing assurance and demonstrating that Central Lechera Asturiana is a brand with values.

IDEA

All began with the following reflection: Asturias is a land that treasures astonishing diversity in its geography. From its impressive natural wealth, through its deep-rooted tradition and enriching culture, to its inexhaustible source of innovation, creativity, and technological development. In essence, Asturias is a true treasure that offers us a unique experience: a region where there is much to see, enjoy, taste, and, above all, listen to.

In this context, we present ‘Asturias,’ a podcast by Central Lechera Asturiana and Juan Ramón Lucas, aimed at highlighting all the wonders that this land has to offer. From the stories of its people to the best-kept secrets of its natural heritage.

But not only that, we also created a visual identity that captures the essence of Asturias in every design. With the goal of allowing listeners and followers to experience this land in every sense, through their ears and, of course, also their eyes. The combination of Juan Ramón Lucas’s captivating narrative and the visual expressiveness of our graphic design intends to immerse the audience in a multisensory journey, where each episode not only tells a story but also illustrates it, allowing Asturias to come to life in a unique and vibrant way.