BRIEF
Climate change is a global problem that affects everyone. This also applies to the Community of Valencia.
The challenge: to launch an initiative that will address this issue and go beyond promoting sustainable habits. An initiative capable of generating and reinforcing a sense of awareness and cooperation between citizens, companies and institutions in our region.
IDEA
If climate change affects everyone, so does combatting it. This idea inspired the “Climate for Change” project. An initiative to raise awareness and cooperation in different areas of our society in order to create a climate conducive to a change of habits in different perspectives. To this end, climate change was addressed specifically in different sectors such as tourism, institutional, economic, social, domestic, educational, urban, business, media and cultural. Meetings and forums were held with different specialists, thus fostering the most appropriate way to put a stop to climate change.