Digital, Strategy
BRIEF
To emphasize the importance of going to registered chiropodists in clinics authorized by Health to avoid the intrusiveness that is currently experienced in the sector and that causes significant health damage to the population.
IDEA
We all know someone who pretends to be an expert in something, but in reality, he or she is not an expert at all. The concept: Experts in nothing. A communication axis designed to relate the intrusiveness that podiatry is currently experiencing -in a humorous way- with the “everyday experts” that we all know. Emphasizing that there is nothing wrong with being an expert in football, wine, or whatever, but when it comes to foot care, as in other areas of health, things change.
