Arriba en la home, Audiovisual, Branding, Strategy
BRIEF
El Pozo contacted us to launch their new campaign for their ElPozo King Upp product line. This is their brand aimed at the younger audience that stands out for its desire to enjoy, as well as for its attitude, marked by freshness, casualness and personality. That translates into #ActitudKING, the concept on which it is built as an independent love brand with the brand’s own seal of quality.
IDEA
The creative process gave way to the development of the lyrics of King Upp’s song from the idea, writing and production. In this way, we made a video clip featuring the product and the target audience, which is young people.
Thus was born “Prepare and Reign”, the claim of the new ElPozo King Upp campaign, which seeks to turn the #KingAttitude into the brand’s banner and the point of emotional connection with its target.
