Digital, Press and Media, Strategy
BRIEF
Futboljobs, the job market specializing in football needed to launch an initiative to increase its visibility among its target audience professionals and supporters of the King’s sport.
IDEA
A third of football fans insult on social networks. We set out to reverse the situation through sacatuira.com: a website specifically designed to insult. A refuge to “deflect negative vibes” and let off steam outside of social networks.
To achieve this, a community manager monitored the official hashtags of the World Cup matches on Twitter, locating those users who insulted the most during the matches and interacting with them, redirecting them to sacatuira.com.
There, they could freely insult through a text field that compared the insults received with a database of more than 5000 insults that we implemented in its development to, later, validate them and assign recognitions depending on the number of insults received.
