Audiovisual
BRIEF
Jack Daniel’s trusted us to connect with an authentic audience and lover of unique experiences, while maintaining the original essence of the brand.
The challenge was to position Jack Daniel’s as the free spirits option during the holidays, conveying its ability to innovate and surprise through a creative and disruptive campaign that would reinforce its emotional bond with consumers.
IDEA
Our mission was to materialize the creative process that Jack Daniel’s already had as a base, transforming it into a musical piece that breaks with convention. For this, we counted on Grison, a renowned beatboxer and symbol of the authentic and free spirit of the brand.
The concept revolved around the toast as a universal symbol of connection and celebration. Based on this representative ritual, we gave shape to a unique soundtrack, created from sounds that evoke the energy and authenticity of Jack Daniel’s.
Through the integral production of the spot, we managed to reinterpret the toast as a disruptive sound experience. This campaign not only reinforces the emotional bond between the brand and its consumers, but also positions Jack Daniel’s as an original choice for free spirits.
