Branding, Strategy
BRIEF
Smartone presented in society the first intelligent multipower machine with automatic charging in the world. A pioneering technology called to revolutionize the world of fitness. A tremendously customizable digital and intelligent personal trainer. By tone and message, we needed to make it clear that this, more than a fitness machine, is a turning point in the sector.
IDEA
To use the copy and the format of the spot itself to underline the fact that we were not talking about just another fitness machine. Not to show or say what a regular fitness spot is supposed to show and say. And have fun along the way.
