PIKOLINOS.

BRIEF

In 2024, Pikolinos celebrated its 40th anniversary and Juan Perán’s 50th anniversary as an entrepreneur. Two important milestones that had to be celebrated in the same event that would be at the current level of the company, present in 60 countries on five continents, and that would transmit the evolution of the professional career of its founder.

IDEA

With the objective of being able to bring together in the same space the number of people invited, and taking as a premise that it had to be in Elche, the city where the company is based, we turned the Martínez Valero stadium into the ideal setting for both celebrations.

We also took all the elements to make the day unforgettable: two giant shoes that were made for the occasion, dance performances that represented the most characteristic styles of each of the four decades and five ad hoc videos were produced with the participation of the most important people of both the brand and Juan Perán himself.

Carlos Latre was the presenter and host of the event, which managed to create an emotional atmosphere and a welcoming environment.