Events
BRIEF
Editorial Prensa Ibérica is launching a new national media outlet with a different vision and a truly innovative approach: El periódico de España.
A new project full of meaning and values that Editorial Prensa Ibérica wanted to present in a special way.
IDEA
As it was a new media with a new corporate identity, it was considered strategic to enhance the graphic development in the different moments of the event in order to present it in society and start building the brand from the very beginning.
The different geometric shapes were used in a wide variety of supports and played with in the different communication materials, both physical and audiovisual, to generate a unique, current and innovative atmosphere in accordance with the pillars of the project.
