Branding, Strategy
BRIEF
The challenge was to create from scratch the brand and the personality of a project born to find and select wines from different denominations of origin whose properties are improved and enhanced after an innovative maturation process by submerging the bottles under the sea: a “journey” thanks to which the wines not only acquire unique nuances that would not be achieved through traditional maturation.
An initiative aimed at a curious, sophisticated customer with a medium-high acquisitive capacity.
IDEA
To endow the product with exclusivity from its very naming, making it clear how select its range of wines is. Developing the brand’s corporate identity around a combination of elements that combines the specific iconography of marine navigation with unmistakably aspirational elements that evoke luxury and sophistication. Something that is evident both in the brand’s specific communication media and in the names of its wines and the labels of its bottles.
