Audiovisual
BRIEF
Serviceplan placed its trust in us to materialize an awareness campaign for young campaign to raise awareness among young people with the aim of implementing healthy eating habits healthy eating habits through the consumption of Val Venosta apples.
The main purpose of this joint project was to achieve an emotional connection with the target, transcending the emotional connection with the target, transcending the visibility of the brand and all its values.
IDEA
The power of the audiovisual format became the axis of this work in which we developed a musical piece played by we developed a musical piece performed by the artist Angy Fernandez, accompanied by a choir composed by the brand’s target. All of them managed to elevate the healthy food message of Val Venosta’s healthy food message to the rhythm of the catchy chorus “the apple you have given me is more life for me”.
Through the development and shooting of the video clip, and the composition, production and performance of the song, we were able to achieve the and interpretation of the song, we achieved our goals, transporting all viewers to the world of Val Venosta.
